Advice for Translation Buyers

Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses [...]

A word of caution against Google Translate! Technology is a beautiful thing and in business it has become a game-changer: countless apps, widgets, programs and systems are now available to [...]

A quick overview of what our beauty industry clients can expect from working with Beautyterm cosmetic translation experts – from project inception to followup. The A, B, Cs of What to [...]

Our work process broken down into five steps in an easy to read diagram.  This is what you can expect when you hire our team for a translation project.

Do you want to know more about Beautyterm?  Why and how the company came into existence?  Why is translation and localization important to building brand awareness? How does globalization, [...]

Every professional translator is required to demonstrate perfect language proficiency and good knowledge of subject matter.  That’s a given.  However, there are other qualities that translators [...]

Marketing cosmetic products has a lot to do with successful storytelling, which means that translation in this field requires equal measures of creativity and imagination. I was once asked at a [...]

Specialization, human touch and top-notch collaborators Shopping around for the right translation service provider is not easy.  There is an abundance of translation agencies to choose from, all [...]

Why is it so important to hire native speakers as translators?  And why is it almost a twofold obligation when translating beauty care and cosmetic copy? New translation buyers may not be aware [...]