Translating the concept of empowerment in beauty
Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]
Did You Know?
Italian jewelry and perfume maker Bulgari was one of the first companies to sponsor a fictomercial, the 2001 novel by British writer Fey Weldon entitled “The Bulgari Connection”. A portmanteau [...]
A word from a British mom on the unseemly trajectory of the language of beauty…
Read this very clever and intelligently written article from a British mom who articulates just why we are right to be upset at feeling uncomfortable with certain very naughty beauty product [...]
Top 10 Things Most Likely Found On A Beauty Translator’s Desk
Working as a translator for beauty and cosmetics companies is one of the best jobs ever but it does mean that we are literally glued to our desks most of the day. Many of us cosmopolitan, [...]
Updated Fire and Ice Quiz
In 1952, Revlon launched an iconic ad for its Fire & Ice Lipstick and Nail Enamel collection. One of the most memorable ads in fashion history, it featured the famous model Dorian Leigh [...]
The Invisible Glamour Superstar
I am always amused when people express star-struck admiration for what I do. Translating cosmetic copy must sound a lot more appealing, especially to women, than it really is. To [...]
