SKINCARE TRENDS 2020
We have it on good authority, i.e. that of allure, popsugar and birdie.com, that one of our client’s products are making it to the list of newest skincare trends of 2020! But first, what are [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
Beauty acronyms in English
It’s time for another treat! Check out this short glossary of commonly used beauty acronyms in English: English Glossary of Beauty Acronyms from Agnes Meilhac
MEET OUR CLIENT: Nuori, reinventing the concept of freshness in beauty
Beautyterm is proud of its collaboration with Nuori, a new Scandinavian beauty brand hailing from Denmark. Founder Jasmi Bonnen, who previously worked for L’Oréal, has an approach to skincare [...]
MEET OUR CLIENT: Alpeor Skincare from Switzerland
Founded at the heart of the Swiss Alps, Alpeor proudly asserts its origins and values with high-tech formulas incorporating exclusive botanical complexes. Given its scientific use of rare Alpine [...]
New and familiar faces from in-cosmetics 2013
Beautyterm attended in-cosmetics 2013 in Paris again and has some pictures to show for it! Like this one of Innovation Zone, the place for exhibitors to showcase their latest ingredients to [...]
The International Esthetics, Cosmetics & Spa Conference (IECSC) New York 2012
Back from Javits Center in NY, where beautyterm visited IECSC NY 2012. On day two, the trade show was bustling with visitors and exhibitors alike. One of the leading spa events in the United [...]
