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Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]

And last one: DevaCurl range at Ulta! A photo posted by beautyterm (@beautelogie) on Oct 16, 2016 at 8:48am PDT Another one of our clients at Ulta! A photo posted by beautyterm (@beautelogie) on [...]

Make a game of it: try to guess what these beauty brand names actually mean.  Not easy! Benefit This international favorite started out as a small family venture, when American sisters Jean and [...]

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]

It will be hard to find another client with a mantra more in tune with our beliefs.  Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their [...]

Watch this video from BuzzFeedVideo to see the evolution of female beauty from plump, full-bodied ideals of Ancient Greece and the ample bosoms, rounded stomachs and full hips of Italian [...]

Founded at the heart of the Swiss Alps, Alpeor proudly asserts its origins and values with high-tech formulas incorporating exclusive botanical complexes. Given its scientific use of rare Alpine [...]

Beautyterm is happy to announce that we have been working with Château Berger in Marseille. The luxury spa and thalassotherapy center is located on the Corniche Kennedy, a short walk from the [...]

Founded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis.  It brings in 250 exhibitors and [...]

The seventh Mondial Spa & Beauté exhibition was held at the Palais des Congrès, in Paris, March 3-5, 2012.  A key trade show for beauty, health and wellness professionals, the event provides [...]