Archives

Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]

Why is it so important to hire native speakers as translators?  And why is it almost a twofold obligation when translating beauty care and cosmetic copy? New translation buyers may not be aware [...]

The seventh Mondial Spa & Beauté exhibition was held at the Palais des Congrès, in Paris, March 3-5, 2012.  A key trade show for beauty, health and wellness professionals, the event provides [...]