ADVANTAGES OF A SMALL BUSINESS
As a small, niche company with a narrow specialty field we’ve often asked ourselves the question: what kind of a business would be our ideal partner? Big or small? Clearly our interests lie with [...]
Translation vs. Transcreation
Beautyterm Beautélogie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of [...]
Translating the concept of empowerment in beauty
Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]
Tracey Ullman is a massage therapist
The one-of-a-kind Tracey Ullman as massage therapist in the Tracey Ullman show. Have a laugh! Laughter is the international language! Tracey Ullman’s Show – Massage from [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
MEET OUR CLIENT: Skyn ICELAND
It will be hard to find another client with a mantra more in tune with our beliefs. Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their [...]
What Makes Us Different
If you want to find out why Beautyterm Beautélogie stands out from other language services providers, click on the link below to view our presentation on SlideShare… Beautyterm – [...]
Pharmagora 2012 – Paris Expo Porte de Versailles
Pharmagora is a professional tradeshow held annually in Paris and catering to pharmacists and the pharmacy business. The show’s 400 or so exhibitors are all important partners that pharmacy [...]
