{"id":1904,"date":"2016-02-10T10:12:26","date_gmt":"2016-02-10T15:12:26","guid":{"rendered":"http:\/\/www.beautyterm.com\/?p=1904"},"modified":"2020-01-15T13:41:41","modified_gmt":"2020-01-15T18:41:41","slug":"did-you-know","status":"publish","type":"post","link":"https:\/\/beautyterm.com\/fr\/did-you-know\/","title":{"rendered":"Did You Know?"},"content":{"rendered":"<p>Italian jewelry and <a href=\"http:\/\/www.beautyterm.com\/wp-content\/uploads\/2016\/02\/The-Bulgari-connection-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1905 size-medium\" src=\"http:\/\/www.beautyterm.com\/wp-content\/uploads\/2016\/02\/The-Bulgari-connection-2-211x300.jpg\" alt=\"The Bulgari connection 2\" width=\"211\" height=\"300\" \/><\/a>perfume maker <strong>Bulgari<\/strong> was one of the first companies to sponsor a <strong>fictomercial<\/strong>, the 2001 novel by British writer Fey Weldon entitled \u201cThe Bulgari Connection\u201d.<\/p>\n<p>A portmanteau word combining fiction and commercial, a <strong>fictomercial<\/strong> is a book, tv show or any other piece of creative writing in which a company pays the writer to incorporate its products into the story. It is part of a trend to use non-traditional ways to promote products and has become a burgeoning business for writers over the last fifteen years.<\/p>\n<p>Why? Because advertisers are always looking to make people see things in different ways. They like to take existing concept in new directions, making up new words along the way (like <em>fictomercial<\/em>, <em>advertorial<\/em>, <em>jeggings<\/em> or <em>masstige<\/em>).<\/p>\n<p>As a side note, fictomercials are referred to as \u201c<a title=\"La publifiction\" href=\"https:\/\/asp.revues.org\/772?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">publifiction<\/a>\u201d in French.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian jewelry and perfume maker Bulgari was one of the first companies to sponsor a fictomercial, the 2001 novel by British writer Fey Weldon entitled \u201cThe Bulgari Connection\u201d. A portmanteau word combining fiction and commercial, a fictomercial is a book, tv show or any other piece of creative writing in which a company pays the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,12],"tags":[73,248,227,48,220,247,243,246,245,244],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fun-with-language","category-language","tag-beauty-lingo","tag-beauty-speak","tag-beauty-talk","tag-cosmetic-translation","tag-luxury-brand-translations","tag-multilingual-communications","tag-perfume-makeup-and-cosmetic-copy","tag-perfume-makeup-and-cosmetic-copy-transcreation","tag-perfume-makeup-and-cosmetic-copy-translation","tag-perfume-makeup-and-cosmetic-copywriting"],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/1904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/comments?post=1904"}],"version-history":[{"count":9,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/1904\/revisions"}],"predecessor-version":[{"id":2788,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/1904\/revisions\/2788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media\/1905"}],"wp:attachment":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media?parent=1904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/categories?post=1904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/tags?post=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}