{"id":2937,"date":"2020-01-22T13:36:31","date_gmt":"2020-01-22T18:36:31","guid":{"rendered":"http:\/\/www.beautyterm.com\/?p=2937"},"modified":"2020-03-25T18:30:49","modified_gmt":"2020-03-25T22:30:49","slug":"translation-vs-transcreation","status":"publish","type":"post","link":"https:\/\/beautyterm.com\/fr\/translation-vs-transcreation\/","title":{"rendered":"Translation vs. Transcreation"},"content":{"rendered":"<p>Beautyterm Beaut\u00e9logie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of the two services you may require:<\/p>\n<ul>\n<li>Translation is used for more technical and informative texts. Transcreation is better suited for <strong>marketing <\/strong>and <strong>advertising copy <\/strong>intended to trigger an action from the target audience.<\/li>\n<li>Transcreation requires a lot more creative freedom and often involves <strong>completely rewriting the source<\/strong>. It can be described as a combination of translation and copy writing.<\/li>\n<li>Translation projects start with a source text, backed by reference materials to provide context. Transcreation requires a <strong>creative brief <\/strong>explaining the concept and desired effect in order to create the copy for another language.<\/li>\n<li>In contrast to translation, generally billed by the word<strong>, transcreation is billed by the hour or by the project<\/strong>.<\/li>\n<li>With translation, which is more faithful to the source text, the messaging remains intact. With transcreation, the client may need to obtain a \u201cback-translation\u201d to understand what the recreated message means.<\/li>\n<li>Transcreation is sometimes referred to as cross-market copywriting, creative translation, marketing translation, international copy adaptation.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Beautyterm Beaut\u00e9logie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of the two services you may require: Translation is used for more technical and informative texts. Transcreation is better suited for marketing and advertising copy intended to trigger [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[193,69,75,160,144,179,255,120],"class_list":["post-2937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients","tag-beauty-and-cosmetic-copy-translators","tag-beauty-translation","tag-beauty-translation-experts","tag-cosmetic-and-beauty-copy-translation","tag-cosmetic-transcreation","tag-cosmetic-translation-company","tag-cosmetic-translation-providers","tag-cosmetic-translations"],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/2937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/comments?post=2937"}],"version-history":[{"count":3,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/2937\/revisions"}],"predecessor-version":[{"id":2971,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/2937\/revisions\/2971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media?parent=2937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/categories?post=2937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/tags?post=2937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}