{"id":3022,"date":"2020-04-21T17:21:37","date_gmt":"2020-04-21T21:21:37","guid":{"rendered":"http:\/\/www.beautyterm.com\/?p=3022"},"modified":"2020-04-21T17:43:00","modified_gmt":"2020-04-21T21:43:00","slug":"the-transcreation-process-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/beautyterm.com\/fr\/the-transcreation-process-a-step-by-step-guide\/","title":{"rendered":"The Transcreation Process: A Step-by-Step Guide"},"content":{"rendered":"<p>Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses actionable words, vivid vocabulary and a wealth of culturally adapted idioms, metaphors, colloquialisms and figurative expressions.<\/p>\n<p>The transcreation process is highly time-intensive, consisting of:<\/p>\n<ul>\n<li>The <strong>discovery phase<\/strong>: the original message is analyzed with the help of a brief.<\/li>\n<li>The <strong>creative writing phase<\/strong>: a team of linguists works together to produce different options.<\/li>\n<li>The <strong>selection phase<\/strong>: the transcreated ideas are reviewed against design elements and selected for submission.<\/li>\n<li>The <strong>submission phase:<\/strong> two to three alternative solutions are submitted to the client together with their backtranslations and rationale.<\/li>\n<\/ul>\n<p>The end-product explains the creative choices of the transcreation team to help clients make an informed decision on which option to choose. Previously agreed-upon product and corporate terminology is always observed.<\/p>\n<p><span style=\"display: inline !important; float: none; background-color: #ffffff; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\">Photo by <\/span><a href=\"https:\/\/unsplash.com\/@cowomen?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">CoWomen<\/a><span style=\"display: inline !important; float: none; background-color: #ffffff; color: #333333; cursor: text; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\"> on <\/span><a href=\"https:\/\/unsplash.com\/s\/photos\/team-meeting?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transcreation is a combination of translation and copywriting best suited for marketing and advertising copy. Emotive and intended to trigger a reaction from the target audience, it uses actionable words, vivid vocabulary and a wealth of culturally adapted idioms, metaphors, colloquialisms and figurative expressions. The transcreation process is highly time-intensive, consisting of: The discovery phase: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[345,226,344],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-for-translation-buyers","tag-transcreating-beauty-copy","tag-transcreation","tag-transcreation-for-the-beauty-industry"],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/comments?post=3022"}],"version-history":[{"count":7,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3022\/revisions"}],"predecessor-version":[{"id":3039,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3022\/revisions\/3039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media\/3036"}],"wp:attachment":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media?parent=3022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/categories?post=3022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/tags?post=3022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}