{"id":3066,"date":"2020-08-20T13:34:11","date_gmt":"2020-08-20T17:34:11","guid":{"rendered":"http:\/\/www.beautyterm.com\/?p=3066"},"modified":"2020-08-26T13:34:29","modified_gmt":"2020-08-26T17:34:29","slug":"the-lipstick-effect-vs-covid-19","status":"publish","type":"post","link":"https:\/\/beautyterm.com\/fr\/the-lipstick-effect-vs-covid-19\/","title":{"rendered":"The lipstick effect vs covid-19"},"content":{"rendered":"<p>Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women\u2019s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. The speculation was that women substitute more expensive purchases like dresses and shoes for lipstick during slowdowns. After 9\/11, lipstick sales were said to have doubled and rose by a respectable 11% in 2008.<\/p>\n<p>So what is happening now that official guidelines are to wear a mask when outside of your home? As a testament to the far-reaching impact of the pandemic on our everyday lives, lipstick is no longer the go-to purchase, having been upstaged by eye makeup and long-wear foundation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women\u2019s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. The speculation was that women substitute more expensive purchases like dresses and shoes for lipstick during slowdowns. After 9\/11, lipstick sales were said to have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[57,135,207,69,44,160,58,132,163],"class_list":["post-3066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-industry","tag-beauty-care-translators","tag-beauty-copy-translation","tag-beauty-copy-translation-and-transcreation","tag-beauty-translation","tag-beauty-translators","tag-cosmetic-and-beauty-copy-translation","tag-cosmetic-translation-agency","tag-cosmetic-translators","tag-specialized-cosmetic-translation"],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/comments?post=3066"}],"version-history":[{"count":1,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3066\/revisions"}],"predecessor-version":[{"id":3069,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/3066\/revisions\/3069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media?parent=3066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/categories?post=3066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/tags?post=3066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}