{"id":598,"date":"2012-03-14T20:30:56","date_gmt":"2012-03-15T00:30:56","guid":{"rendered":"http:\/\/www.beautyterm.com\/?p=598"},"modified":"2018-05-29T14:37:52","modified_gmt":"2018-05-29T18:37:52","slug":"cosmetic-giants-jumping-on-the-social-media-bandwagon","status":"publish","type":"post","link":"https:\/\/beautyterm.com\/fr\/cosmetic-giants-jumping-on-the-social-media-bandwagon\/","title":{"rendered":"Cosmetic giants jumping on the social media bandwagon"},"content":{"rendered":"<p>Cosmetic Design Europe reports that major cosmetic manufacturers are shifting focus from traditional to new media outlets in an effort to cut multi-billion dollar ad costs and develop closer consumer relationships.\u00a0 The cosmetics industry is known for its huge spending on advertising.\u00a0 However, today it is shifting business into digital as the use of Facebook, Google and other social media platforms has become more cost effective.<\/p>\n<p>Online presence and social media marketing strategies are difficult to implement but at the same time highly efficient when properly designed.\u00a0 The launch of Tr\u00e9sor Midnight Rose by L\u2019Or\u00e9al was a good example of a successful multichannel campaign that relied heavily on the influence of mobile applications.\u00a0 Procter &amp; Gamble\u2019s online campaign for the once forgotten Old Spice brand, which turned the &#8220;Smell like a Man, Man&#8221; commercials with former football star Isaiah Mustafa into a YouTube sensation was another case in point.<\/p>\n<p><a href=\"http:\/\/www.beautyterm.com\/wp-content\/uploads\/2012\/03\/smell-like-a-man-man.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1816\" src=\"http:\/\/www.beautyterm.com\/wp-content\/uploads\/2012\/03\/smell-like-a-man-man.jpg\" alt=\"smell like a man man\" width=\"297\" height=\"170\" \/><\/a><\/p>\n<p>Known for its sponsorship and production of daytime TV dramas, which helped coin the term &#8220;soap operas,&#8221; P&amp;G has recently pulled the plug on the last of its projects.\u00a0 Instead the company is pursuing a big push on all fronts of social media. Many other beauty companies are following the same path.\u00a0 You can listen to P&amp;G\u2019s Global External Relations Manager, Anitra Marsh talk about Social Media for Beauty Brands\u201d at http:\/\/vimeo.com\/11056220.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosmetic Design Europe reports that major cosmetic manufacturers are shifting focus from traditional to new media outlets in an effort to cut multi-billion dollar ad costs and develop closer consumer relationships.\u00a0 The cosmetics industry is known for its huge spending on advertising.\u00a0 However, today it is shifting business into digital as the use of Facebook, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[10,11,27,28],"class_list":["post-598","post","type-post","status-publish","format-standard","hentry","category-beauty-industry","tag-beauty","tag-cosmetics-4","tag-social-media","tag-trends"],"translation":{"provider":"WPGlobus","version":"2.8.11","language":"fr","enabled_languages":["en","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":5,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/598\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/posts\/598\/revisions\/1818"}],"wp:attachment":[{"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/categories?post=598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautyterm.com\/fr\/wp-json\/wp\/v2\/tags?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}