TruAura
We have provided French-langauge translation for product packaging to TruAura, a dynamic young brand that has introduced 25 SKUs and generated 600% growth quarter over quarter since its inception [...]
ADVANTAGES OF A SMALL BUSINESS
As a small, niche company with a narrow specialty field we’ve often asked ourselves the question: what kind of a business would be our ideal partner? Big or small? Clearly our interests lie with [...]
Translation vs. Transcreation
Beautyterm Beautélogie LLC takes on both translation and transcreation projects in nearly all of its language combinations. Below is a broad-strokes comparison intended to help decide which of [...]
What Beauty Brand Names Actually Mean
Make a game of it: try to guess what these beauty brand names actually mean. Not easy! Benefit This international favorite started out as a small family venture, when American sisters Jean and [...]
Chez colette
We are very proud of our clients on display at the exclusive Colette concept store located in one of the chicest Parisian neighborhoods. Joëlle Ciocco was launched by L’Oréal Paris Global [...]
The Importance of Native Speaking Translators
Why is it so important to hire native speakers as translators? And why is it almost a twofold obligation when translating beauty care and cosmetic copy? New translation buyers may not be aware [...]
Beyond Beauty Paris 2011
The latest edition of Beyond Beauty, a leading cosmetic trade show held every year in Paris, took place September 12-14, 2011. The event hosts three shows under one roof: Cosmeeting focusing on [...]
