Translating the concept of empowerment in beauty
Empowerment marketing took the world of advertising by storm when, instead of simply pointing out inadequacy to create a need for a product, it showed that we can sell that same product in ways [...]
Our clients at ULTA BEAUTY
And last one: DevaCurl range at Ulta! A photo posted by beautyterm (@beautelogie) on Oct 16, 2016 at 8:48am PDT Another one of our clients at Ulta! A photo posted by beautyterm (@beautelogie) on [...]
MEET OUR CLIENT: Skyn ICELAND
It will be hard to find another client with a mantra more in tune with our beliefs. Skyn Iceland’s genesis and purpose are so much like our own that we feel a particular kinship with their [...]
Our Translation Process Explained
Our work process broken down into five steps in an easy to read diagram. This is what you can expect when you hire our team for a translation project.
All About Translation for the Beauty Industry
Downloadable version of our brochure explaining the ins and outs of translation for the beauty industry. Written as a reference guide for future translation buyers and anyone curious about what [...]
MEET OUR CLIENT: Naobay
Eco-chic and eco-conscious Naobay – which stands for ‘Natural And Organic Beauty And You’ – is one of our favorite brands (and clients). The family-founded business based in [...]
The Importance of Native Speaking Translators
Why is it so important to hire native speakers as translators? And why is it almost a twofold obligation when translating beauty care and cosmetic copy? New translation buyers may not be aware [...]
