The lipstick effect vs covid-19
Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]
Expansion and contraction vs. low and high grammatical density
Depending on the target language, a translated document invariably comes out longer or shorter than the original source copy. This phenomenon in translation is referred to as expansion and [...]
Beautyterm Interview by PRIMERTBR
Do you want to know more about Beautyterm? Why and how the company came into existence? Why is translation and localization important to building brand awareness? How does globalization, [...]
Beautyterm unveils a new website and logo
By Agnes Meilhac April 03, 2013 Fairfield, NY – Beautyterm LLC is pleased to announce the launch of its new website in French: beautélogie.fr. A registered trademark in France, Beautélogie marks [...]
Mondial Spa & Beauté 2013
This year once again we were doing the rounds of Mondial Spa & Beauté, saying hello to old friends, making new connections and admiring a myriad of products on display. The event, which took [...]
