The lipstick effect vs covid-19
Consistent upticks in lipstick sales during times of economic austerity have been historically ascribed to women’s lasting need to look for a pick-me-up in the form of low-cost cosmetic product. [...]
Expansion and contraction vs. low and high grammatical density
Depending on the target language, a translated document invariably comes out longer or shorter than the original source copy. This phenomenon in translation is referred to as expansion and [...]
SKINCARE TRENDS 2020
We have it on good authority, i.e. that of allure, popsugar and birdie.com, that one of our client’s products are making it to the list of newest skincare trends of 2020! But first, what are [...]
Our clients at ULTA BEAUTY
And last one: DevaCurl range at Ulta! A photo posted by beautyterm (@beautelogie) on Oct 16, 2016 at 8:48am PDT Another one of our clients at Ulta! A photo posted by beautyterm (@beautelogie) on [...]
Meet our client TATA HARPER!
Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]
The case of a geo-specific beauty brand name: necessary or not?
The skincare brand Olay originated in South Africa in the early 1950s. Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]
MEET OUR CLIENT: Rose-Marie Swift of RMS Beauty
Fortune Magazine picks the most admired businesses mostly on healthy financials and stock performance. Forbes says that the most admired qualities in business leaders include a strong [...]
