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Depending on the target language, a translated document invariably comes out longer or shorter than the original source copy. This phenomenon in translation is referred to as expansion and [...]

We have it on good authority, i.e. that of allure, popsugar and birdie.com, that one of our client’s products are making it to the list of newest skincare trends of 2020! But first, what are [...]

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s [...]

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key [...]

Back from Javits Center in NY, where beautyterm visited IECSC NY 2012.  On day two, the trade show was bustling with visitors and exhibitors alike.  One of the leading spa events in the United [...]

Founded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis.  It brings in 250 exhibitors and [...]